Beyoncè

by Simona Stoichkova

The stoy is an analysis ofeyoncè`s marketing behavio.

Why is Beyoncè so successful?

Beyoncè`s brand is strong, tells a story, and reaches its audience emotionally.

Great performer, who broke the records with her newest album without any promotion.

Beyoncè is engaged with varios charity programs.

She has millions of fans.

The current maketing icon.

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