The Story of India + SocialGood at Mumbai, India on 9th April, 2014
On April 9th, +SocialGood held the first gathering & global online conversation on how social good + technology to power a better future
We were tasked with the creation / success of the event & a fully functioning Black Box Command Centre
We built the entire system, set up social listening and content creation teams in a fortnight !
People & influencers alike joined in on the conversation during the event & created impact & huge learnings !
The #socialgood hashtag trended in India and we reached an audience of 8.5 million by end of day !!
Our social listening dipstick showed 6,000 + mentions across all social media
Next - continue the conversation with key influencers in both the mainline and digital spaces.